Saturday, May 5, 2012

Easy Breezy

Being in the shop 5-7 days a week means I get to mingle with a lot of our customers. New customers, established customers, people who think we are the AT&T store..."Oh, you are looking for a phone plan with unlimited texting and rollover minutes? Let me show you this lovely 2008 Viognier, it has Facebook access..."

Wanna know the most uttered phrase by new customers?

"I'm not a wine connoisseur or anything."

Really? You're looking at that bottle of Merlot like you're confused about where babies come from. Yeah, I'd say you're no connoisseur, and that's fine by me.

Newsflash, I'm not a wine connoisseur either. I just love wine, and I'm assuming you do too? Yes? Good. That's all that matters.

(Side bar: As I write this, a person just came in looking for AT&T, good grief.)

Where was I? Right, wine connoisseur and how neither of us are one. I don't expect you to walk in here knowing everything about wine. I mean how rude would that be of you, walking in here in your shirt and saying "I am a wine connoisseur. Show me to your finest something or other." So pompous.

I guess what I'm getting at is, don't say that you aren't a wine connoisseur. Just tell us that you love wine, specific things you hate and specific things you love. That's what matters.

Don't drink and drive. Don't drink bad wine.